Digital Maturity

Digital maturity is measured across various dimensions such as digital strategy, processes, technology, organization, and culture. Specific criteria and metrics are defined and evaluated for each dimension.

A comprehensive maturity analysis typically takes 4‑6 weeks. The exact duration depends on the size and complexity of your company as well as the scope of the analysis.

Developing digital maturity offers numerous benefits: better competitiveness, higher innovation capacity, more efficient processes, improved customer orientation, and a future-ready organization.

Digital maturity represents a holistic state of organizational development that goes far beyond the mere implementation of digital technologies. While digitalization primarily focuses on converting analog to digital processes, digital maturity encompasses a comprehensive spectrum of capabilities that enable a company to successfully operate and continuously innovate in the digital economy.

🧭 Strategic alignment vs. technical implementation:

🔄 Cultural transformation vs. technological introduction:

📊 Data-centric action vs. selective data use:

🔁 Continuous evolution vs. project thinking:

A comprehensive Digital Maturity Assessment evaluates organizational maturity along several critical dimensions that collectively represent a company's ability for successful digital transformation. Unlike one-dimensional technology assessments, a holistic maturity model considers the interdependencies between strategy, culture, processes, technology, and human capital.

🧩 Strategy and vision:

👥 Culture and organization:

💾 Data and analytics:

🔌 Technology and architecture:

🛠 ️ Processes and operations:

A Digital Maturity Assessment combines various survey and analysis methods to obtain a holistic picture of an organization's digital maturity level. The process follows a structured approach that connects quantitative and qualitative data and considers both internal and external perspectives.

📝 Preparation and planning phase:

🔍 Data collection methods:

📊 Analysis techniques:

📋 Results preparation and communication:

A Digital Maturity Assessment provides companies with valuable insights and strategic orientation for their digital transformation. Unlike isolated technology assessments, it offers a holistic perspective and creates the foundation for sustainable digital development with measurable business benefits.

🎯 Strategic orientation and prioritization:

📈 Performance enhancement and competitive advantages:

🔄 Organizational alignment and change management:

📊 Measurability and success control:

Systematic increase of digital maturity requires a holistic transformation approach that goes far beyond technological aspects. Successful organizations pursue a structured, multi-dimensional development path that equally addresses cultural, strategic, technological, and organizational components and continuously develops them.

🧭 Strategic alignment and vision:

🧠 Mindset and culture:

🏗 ️ Organization and operating model:

🔌 Technology and data:

Measuring the ROI of Digital Maturity initiatives requires a differentiated approach that goes beyond traditional financial metrics. Successful organizations implement a multi-dimensional measurement framework that captures both short-term effects and long-term value creation and establishes causality between maturity development and business results.

📊 Multi-dimensional ROI framework:

💰 Financial value creation dimensions:

⚡ Operational performance indicators:

🌡 ️ Methods for establishing causality:

On the path to digital excellence, companies typically go through several characteristic maturity stages distinguished by increasing capabilities, integration depth, and value creation potentials. This development path is not always linear but can progress at different speeds in various business areas and show occasional leaps or plateaus.

🌱 Stage 1: Digital Aware - Experimental digitalization:

🌿 Stage 2: Digital Engaged - Coordinated digitalization:

🌲 Stage 3: Digital Scaled - Orchestrated transformation:

🌳 Stage 4: Digital Advanced - Integrated digitalization:

🌴 Stage 5: Digital Native - Transformative digitalization:

A Digital Maturity Assessment combines various survey and analysis methods to obtain a holistic picture of an organization's digital maturity level. The process follows a structured approach that connects quantitative and qualitative data and considers both internal and external perspectives.

📝 Preparation and planning phase:

🔍 Data collection methods:

📊 Analysis techniques:

📋 Results preparation and communication:

A Digital Maturity Assessment provides companies with valuable insights and strategic orientation for their digital transformation. Unlike isolated technology assessments, it offers a holistic perspective and creates the foundation for sustainable digital development with measurable business benefits.

🎯 Strategic orientation and prioritization:

📈 Performance enhancement and competitive advantages:

🔄 Organizational alignment and change management:

📊 Measurability and success control:

Systematic increase of digital maturity requires a holistic transformation approach that goes far beyond technological aspects. Successful organizations pursue a structured, multi-dimensional development path that equally addresses cultural, strategic, technological, and organizational components and continuously develops them.

🧭 Strategic alignment and vision:

🧠 Mindset and culture:

🏗 ️ Organization and operating model:

🔌 Technology and data:

Measuring the ROI of Digital Maturity initiatives requires a differentiated approach that goes beyond traditional financial metrics. Successful organizations implement a multi-dimensional measurement framework that captures both short-term effects and long-term value creation and establishes causality between maturity development and business results.

📊 Multi-dimensional ROI framework:

💰 Financial value creation dimensions:

⚡ Operational performance indicators:

🌡 ️ Methods for establishing causality:

On the path to digital excellence, companies typically go through several characteristic maturity stages distinguished by increasing capabilities, integration depth, and value creation potentials. This development path is not always linear but can progress at different speeds in various business areas and show occasional leaps or plateaus.

🌱 Stage 1: Digital Aware - Experimental digitalization:

🌿 Stage 2: Digital Engaged - Coordinated digitalization:

🌲 Stage 3: Digital Scaled - Orchestrated transformation:

🌳 Stage 4: Digital Advanced - Integrated digitalization:

🌴 Stage 5: Digital Native - Transformative digitalization:

A Digital Maturity Assessment combines various survey and analysis methods to obtain a holistic picture of an organization's digital maturity level. The process follows a structured approach that connects quantitative and qualitative data and considers both internal and external perspectives.

📝 Preparation and planning phase:

🔍 Data collection methods:

📊 Analysis techniques:

📋 Results preparation and communication:

A Digital Maturity Assessment provides companies with valuable insights and strategic orientation for their digital transformation. Unlike isolated technology assessments, it offers a holistic perspective and creates the foundation for sustainable digital development with measurable business benefits.

🎯 Strategic orientation and prioritization:

📈 Performance enhancement and competitive advantages:

🔄 Organizational alignment and change management:

📊 Measurability and success control:

Systematic increase of digital maturity requires a holistic transformation approach that goes far beyond technological aspects. Successful organizations pursue a structured, multi-dimensional development path that equally addresses cultural, strategic, technological, and organizational components and continuously develops them.

🧭 Strategic alignment and vision:

🧠 Mindset and culture:

🏗 ️ Organization and operating model:

🔌 Technology and data:

Measuring the ROI of Digital Maturity initiatives requires a differentiated approach that goes beyond traditional financial metrics. Successful organizations implement a multi-dimensional measurement framework that captures both short-term effects and long-term value creation and establishes causality between maturity development and business results.

📊 Multi-dimensional ROI framework:

💰 Financial value creation dimensions:

⚡ Operational performance indicators:

🌡 ️ Methods for establishing causality:

On the path to digital excellence, companies typically go through several characteristic maturity stages distinguished by increasing capabilities, integration depth, and value creation potentials. This development path is not always linear but can progress at different speeds in various business areas and show occasional leaps or plateaus.

🌱 Stage 1: Digital Aware - Experimental digitalization:

🌿 Stage 2: Digital Engaged - Coordinated digitalization:

🌲 Stage 3: Digital Scaled - Orchestrated transformation:

🌳 Stage 4: Digital Advanced - Integrated digitalization:

🌴 Stage 5: Digital Native - Transformative digitalization:

Digital maturity manifests differently across industries and is significantly influenced by industry-specific factors. While the fundamental dimensions of digital maturity have universal validity, the concrete manifestations, priorities, and transformative potentials vary considerably depending on industry context.

🏦 Industry-specific differentiation factors:

🏭 Manufacturing industry and production facilities:

🛒 Retail and consumer goods:

💼 Financial services:

🏥 Healthcare:

The leadership level takes on a decisive catalyst function in developing digital maturity and significantly determines the pace and success of digital transformation. Unlike traditional change processes, digital transformation requires a fundamental shift in leadership understanding and practice that goes far beyond providing resources.

🎯 Strategic direction setting and prioritization:

🧠 Digital leadership mindset:

🤝 Realignment of leadership practice:

🔄 Change management and transformation control:

Building a successful digital culture is a multi-layered process that goes far beyond the formal introduction of new technologies. An authentic digital culture manifests in shared values, behaviors, and practices that promote innovation, agility, and continuous learning, thus forming the breeding ground for sustainable digital transformation.

🧭 Creating value-based foundation:

👥 Empowering and activating employees:

🤝 Establishing new work and collaboration forms:

🎯 Redesigning incentives and recognition:

Technology architecture forms the digital backbone of a company and can act as both catalyst and impediment for increasing digital maturity. A future-proof architecture should not only meet current requirements but also provide flexibility for continuous evolution, thus creating the foundation for sustainable digital competitiveness.

🏗 ️ Architecture principles for digital agility:

☁ ️ Cloud-native orientation and infrastructure modernization:

🔄 Legacy modernization and transformation paths:

🔐 Future-proof security architecture:

Increasing digital maturity requires a novel competency portfolio that goes far beyond traditional IT capabilities. Successful organizations develop strategic talent management for the digital era and establish new roles that bridge technology, business, and customer needs.

🧩 Digital key competencies:

🚀 Strategic digital leadership roles:

⚙ ️ Technical specialist and developer roles:

🔄 Hybrid roles at interface of technology and business:

Digital maturity manifests differently across industries and is significantly influenced by industry-specific factors. While the fundamental dimensions of digital maturity have universal validity, the concrete manifestations, priorities, and transformative potentials vary considerably depending on industry context.

🏦 Industry-specific differentiation factors:

🏭 Manufacturing industry and production facilities:

🛒 Retail and consumer goods:

💼 Financial services:

🏥 Healthcare:

The leadership level takes on a decisive catalyst function in developing digital maturity and significantly determines the pace and success of digital transformation. Unlike traditional change processes, digital transformation requires a fundamental shift in leadership understanding and practice that goes far beyond providing resources.

🎯 Strategic direction setting and prioritization:

🧠 Digital leadership mindset:

🤝 Realignment of leadership practice:

🔄 Change management and transformation control:

Building a successful digital culture is a multi-layered process that goes far beyond the formal introduction of new technologies. An authentic digital culture manifests in shared values, behaviors, and practices that promote innovation, agility, and continuous learning, thus forming the breeding ground for sustainable digital transformation.

🧭 Creating value-based foundation:

👥 Empowering and activating employees:

🤝 Establishing new work and collaboration forms:

🎯 Redesigning incentives and recognition:

Technology architecture forms the digital backbone of a company and can act as both catalyst and impediment for increasing digital maturity. A future-proof architecture should not only meet current requirements but also provide flexibility for continuous evolution, thus creating the foundation for sustainable digital competitiveness.

🏗 ️ Architecture principles for digital agility:

☁ ️ Cloud-native orientation and infrastructure modernization:

🔄 Legacy modernization and transformation paths:

🔐 Future-proof security architecture:

Increasing digital maturity requires a novel competency portfolio that goes far beyond traditional IT capabilities. Successful organizations develop strategic talent management for the digital era and establish new roles that bridge technology, business, and customer needs.

🧩 Digital key competencies:

🚀 Strategic digital leadership roles:

⚙ ️ Technical specialist and developer roles:

🔄 Hybrid roles at interface of technology and business:

Bridging the gap between digital vision and concrete implementation represents a central challenge for many companies. A successful transformation process requires thoughtful operationalization of strategic goals, clear governance structures, and an iterative approach that combines quick successes with long-term development.

🧭 Strategic roadmap with operational anchoring:

🏗 ️ Agile transformation architecture:

🔄 Digital governance and orchestration:

🚀 Momentum through quick wins and success stories:

Connecting digital maturity and sustainability strategy offers companies significant synergy potentials, as both transformation paths aim at fundamental future viability. An integrated view enables both the use of digital technologies for sustainability goals and the sustainable design of digital transformation itself.

🌱 Digital enablers for sustainability goals:

📊 Data-driven sustainability management:

☁ ️ Sustainable design of digital transformation:

🔄 Integrated governance and strategy:

Small and medium-sized enterprises face specific challenges in increasing their digital maturity but can also leverage special advantages through their focus on core competencies, high flexibility, and short decision paths. A successful approach for SMEs requires clear prioritization, intelligent resource use, and specific strategies that correspond to their strengths.

🎯 Focused digitalization strategy:

🤝 Strategic partnerships and ecosystem approach:

☁ ️ Cloud-first and platform use:

👥 Pragmatic competency management:

Customer behavior in digital ecosystems is undergoing fundamental change characterized by higher expectations, altered interaction patterns, and new evaluation criteria. Companies with high digital maturity understand these changes not as threat but as strategic opportunity to redesign their customer relationships and generate competitive advantages through data-driven personalization and seamless experiences.

⚡ Changed customer expectations and behavior:

🔄 Omnichannel integration and customer journey design:

📊 Data-driven personalization and customer value management:

🌐 Platform economy and ecosystem strategies:

Effective measurement and continuous improvement of digital maturity requires a systematic approach that goes far beyond snapshots and instead establishes a continuous improvement cycle. Successful organizations implement feedback mechanisms and learn systematically from experiences to steadily develop their digital maturity.

📏 Establishment of multi-dimensional measurement framework:

🔄 Building continuous feedback mechanisms:

📈 Maturity-based goal management:

🧪 Experimental learning approaches:

Bridging the gap between digital vision and concrete implementation represents a central challenge for many companies. A successful transformation process requires thoughtful operationalization of strategic goals, clear governance structures, and an iterative approach that combines quick successes with long-term development.

🧭 Strategic roadmap with operational anchoring:

🏗 ️ Agile transformation architecture:

🔄 Digital governance and orchestration:

🚀 Momentum through quick wins and success stories:

Connecting digital maturity and sustainability strategy offers companies significant synergy potentials, as both transformation paths aim at fundamental future viability. An integrated view enables both the use of digital technologies for sustainability goals and the sustainable design of digital transformation itself.

🌱 Digital enablers for sustainability goals:

📊 Data-driven sustainability management:

☁ ️ Sustainable design of digital transformation:

🔄 Integrated governance and strategy:

Small and medium-sized enterprises face specific challenges in increasing their digital maturity but can also leverage special advantages through their focus on core competencies, high flexibility, and short decision paths. A successful approach for SMEs requires clear prioritization, intelligent resource use, and specific strategies that correspond to their strengths.

🎯 Focused digitalization strategy:

🤝 Strategic partnerships and ecosystem approach:

☁ ️ Cloud-first and platform use:

👥 Pragmatic competency management:

Customer behavior in digital ecosystems is undergoing fundamental change characterized by higher expectations, altered interaction patterns, and new evaluation criteria. Companies with high digital maturity understand these changes not as threat but as strategic opportunity to redesign their customer relationships and generate competitive advantages through data-driven personalization and seamless experiences.

⚡ Changed customer expectations and behavior:

🔄 Omnichannel integration and customer journey design:

📊 Data-driven personalization and customer value management:

🌐 Platform economy and ecosystem strategies:

Effective measurement and continuous improvement of digital maturity requires a systematic approach that goes far beyond snapshots and instead establishes a continuous improvement cycle. Successful organizations implement feedback mechanisms and learn systematically from experiences to steadily develop their digital maturity.

📏 Establishment of multi-dimensional measurement framework:

🔄 Building continuous feedback mechanisms:

📈 Maturity-based goal management:

🧪 Experimental learning approaches:

Heavily regulated industries such as financial services, healthcare, or regulated utilities face special challenges in increasing their digital maturity. These arise from the tension between innovation pressure and compliance requirements, data protection concerns, and increased risk sensitivity. Successful digital transformation in regulated environments therefore requires specific approaches and mechanisms.

⚖ ️ Compliance-by-design in digital transformation initiatives:

🔐 Balance between innovation and data security:

🏛 ️ Digital transformation of governance structures:

🔍 Regulatory openness and engagement:

Artificial Intelligence (AI) acts as fundamental game-changer for digital maturity that goes far beyond mere implementation of another technology. AI has potential to transform all dimensions of digital maturity and establish new maturity dimensions that require completely new organizational and leadership capabilities.

🧠 AI as catalyst for digital maturity shifts:

📊 New maturity dimensions in AI age:

🧩 AI integration into digital operating model:

⚖ ️ Balancing automation and human control:

Prioritizing investments in digital maturity requires differentiated approach that combines strategic focus with balanced portfolio strategy. Investment ROI is determined not only by technology selection but significantly by organizational success factors, implementation quality, and strategic fit.

🎯 Strategy-guided investment prioritization:

📊 Balanced digital investment portfolio:

🔑 Decisive ROI influencing factors beyond technology:

📈 ROI optimization through implementation excellence:

Heavily regulated industries such as financial services, healthcare, or regulated utilities face special challenges in increasing their digital maturity. These arise from the tension between innovation pressure and compliance requirements, data protection concerns, and increased risk sensitivity. Successful digital transformation in regulated environments therefore requires specific approaches and mechanisms.

⚖ ️ Compliance-by-design in digital transformation initiatives:

🔐 Balance between innovation and data security:

🏛 ️ Digital transformation of governance structures:

🔍 Regulatory openness and engagement:

Artificial Intelligence (AI) acts as fundamental game-changer for digital maturity that goes far beyond mere implementation of another technology. AI has potential to transform all dimensions of digital maturity and establish new maturity dimensions that require completely new organizational and leadership capabilities.

🧠 AI as catalyst for digital maturity shifts:

📊 New maturity dimensions in AI age:

🧩 AI integration into digital operating model:

⚖ ️ Balancing automation and human control:

Prioritizing investments in digital maturity requires differentiated approach that combines strategic focus with balanced portfolio strategy. Investment ROI is determined not only by technology selection but significantly by organizational success factors, implementation quality, and strategic fit.

🎯 Strategy-guided investment prioritization:

📊 Balanced digital investment portfolio:

🔑 Decisive ROI influencing factors beyond technology:

📈 ROI optimization through implementation excellence: