Establish strategic master data management that guarantees consistent, current, and high-quality master data across all business areas. Our tailored MDM solutions create the foundation for informed business decisions, efficient processes, and successful digitalization initiatives.
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Master data management is more than a technical project – it requires a pronounced balance between governance, processes, and technology. Our experience shows that successful MDM initiatives always follow a step-by-step approach and involve affected business units early. Start with a clearly defined master data domain, achieve quick wins, and then expand the program successively. This creates sustainable acceptance and maximizes business value.
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The introduction of successful master data management requires a structured, holistic approach that equally considers business requirements, organizational aspects, and technical implementation. Our proven methodology ensures that your MDM program creates sustainable value and is optimally aligned with your business needs.
Phase 1: Assessment - Analysis of your current master data landscape, identification of problem areas, and definition of the target state
Phase 2: Strategy - Development of a tailored MDM strategy with clear objectives, scope, and implementation plan
Phase 3: Governance - Establishment of roles, responsibilities, and processes for master data management
Phase 4: Data Modeling - Definition of data standards, Golden Records, and master data models
Phase 5: Implementation - Selection and introduction of MDM tools, data cleansing, and integration into existing systems
"Master data management is the key to successful digitalization. Only with a solid foundation of high-quality, consistent master data can companies unleash their full potential – whether in process automation, customer relationship management, or data-driven decision-making. Systematic MDM creates sustainable competitive advantage."

Director, ADVISORI DE
Wir bieten Ihnen maßgeschneiderte Lösungen für Ihre digitale Transformation
Development of a tailored master data management strategy and establishment of effective governance structures. We help you set the right course for sustainable MDM that is optimally aligned with your business requirements and organizational circumstances.
Design and implementation of unified data models and standards for your critical master data domains. We ensure that your master data is structured, consistent, and captured and managed according to uniform rules.
Support in the selection, configuration, and implementation of suitable master data management tools. We help you find the optimal MDM solution for your requirements and successfully integrate it into your system landscape.
Execution of data cleansing projects and implementation of sustainable processes to ensure master data quality. We support you in creating a solid data foundation and ensuring high-quality master data in the long term.
Master Data Management (MDM) is a comprehensive approach to managing and maintaining the most important business data of an organization – its master data. This typically includes:
There are various architectural and organizational approaches for implementing MDM:**Architectural Approaches:**1️⃣ Registry Approach:
Successful MDM requires a clear governance structure with defined roles:1️⃣ Executive Sponsor / MDM Sponsor:
Challenges regularly occur when introducing MDM:1️⃣ Lack of Management Support:
A typical master data management project follows a structured approach with sequential phases:1️⃣ Assessment and Strategy Development:
In master data management, various data quality dimensions are considered to holistically assess and improve the quality of master data. The most important dimensions are:1️⃣ Completeness:
Calculating the Return on Investment (ROI) for a master data management project is important for prioritization and budgeting, but often complex as many benefits are indirect or qualitative. A structured approach includes the following steps:1️⃣ Identification and Quantification of Costs:
12 months.
Each master data domain has its own characteristics, challenges, and requirements that must be considered in master data management:Customer Master Data:
Selecting an appropriate MDM solution is crucial for the success of master data management. The following criteria should be considered in the selection process:1️⃣ Functional Requirements:
Master Data Management (MDM) and Data Governance are closely interconnected and mutually reinforcing. Their successful integration is crucial for sustainable data management:Relationship between MDM and Data Governance:
Various architecture models exist for master data management systems, each with its own characteristics, advantages, and use cases. The choice of the appropriate architecture model depends on several factors including size and complexity of the organization, existing IT landscape, number and type of master data domains to be managed, business requirements for data currency and consistency, available budget and resources, regulatory and compliance requirements, and enterprise-wide IT strategy. In practice, hybrid and cloud-based architectures are increasingly prevalent, combining flexibility with scalability.
Measuring the success of a master data management (MDM) program should encompass various dimensions including data quality metrics (completeness, accuracy, consistency, uniqueness, currency), process metrics (efficiency, data provisioning, automation degree, governance compliance), financial metrics (cost savings, revenue increases, ROI metrics), business-related metrics (decision quality, customer satisfaction, employee satisfaction, compliance fulfillment), and project-related metrics (milestone achievement, resource utilization, stakeholder satisfaction). For effective success measurement, metrics should be defined at the beginning of the MDM program and baseline measurements conducted.
Assessing maturity in master data management (MDM) enables companies to capture the status quo, identify improvement potential, and plan structured development. Various maturity models are available including the 5-Level Model (Initial/Ad-hoc, Basic/Repeatable, Defined, Managed, Optimized), the DAMA-DMBOK Maturity Model specialized in data management, and CMMI for Data adapted for data management. Regular maturity analyses enable continuous improvement of master data management and help measure and communicate the success of MDM initiatives.
Digitalization has profound impacts on master data management (MDM) including the evolution from support function to strategic enabler, new requirements for scope, quality and availability, technological innovations (cloud-based MDM solutions, AI and machine learning, APIs and microservices, blockchain for master data), new architecture and implementation approaches, organizational and change management aspects, and data protection and compliance in digital context. Through proactive adaptation of master data management to the challenges and opportunities of digitalization, companies can not only minimize risks but also achieve significant competitive advantages.
Metadata – simply defined as "data about data" – play a crucial role in master data management (MDM) and are indispensable for its success, sustainability, and value. Their significance manifests in various areas including description of master data, provision of context, navigation support, data governance and stewardship, data quality management, data integration and migration, data lineage and traceability, and self-service and data democratization. Through effective management of metadata, master data management becomes more transparent, efficient, and valuable for the organization.
Successfully implementing master data management (MDM) in agile business environments requires a realignment of traditional MDM approaches including agile principles (incremental and iterative approach, value orientation, collaboration and self-organization), organizational aspects and structures (agile governance models, roles and responsibilities, collaboration models), agile methods for MDM (Scrum for MDM, Kanban for data maintenance processes, DevOps for Data), technical implementation (modular MDM architecture, event-driven MDM, self-service capabilities), and success strategies. Through the integration of MDM into agile structures and methods, higher speed, better business alignment, and more sustainable anchoring in the organization can be achieved.
Measuring and communicating the value of master data management (MDM) is crucial for sustainable support and funding of corresponding initiatives. Effective approaches include quantitative value metrics (cost savings, efficiency gains, revenue increases, risk minimization), qualitative value aspects (improved decision quality, higher customer satisfaction, increased agility, innovation promotion), methods for value determination (before-after comparisons, process mining, user surveys, case studies), effective communication strategies (target group-oriented communication, visualization of successes, regular reporting, storytelling), and establishment of continuous value monitoring. Through systematic measurement and target group-appropriate communication of MDM value, support for master data initiatives is sustainably secured.
Master data management (MDM) is in continuous transformation, driven by technological innovations, changing business requirements, and new data paradigms. Key trends include technological trends (AI and machine learning, graph technologies, cloud-native MDM, event-driven MDM), organizational and methodological trends (DataOps for MDM, Data Mesh and decentralized data responsibility, agile master data management, Data-as-a-Product mindset), extended application areas (IoT and digital twins, blockchain for master data transparency, knowledge graphs and semantic technologies, MDM for unstructured data), new challenges and solutions (Privacy-by-Design in MDM, master data management for multi-experience, quantum computing, self-learning master data systems), and strategic significance (MDM as enabler for digital ecosystems, data monetization, sustainability aspects).
Both Master Data Management (MDM) and Reference Data Management (RDM) are important components of data management, but differ in their focus, application, and management. Master data describes the core business entities of an organization and is specific to a company, while reference data consists of standardized, often coded value sets used for categorization and classification. Main differences include scope and complexity, change frequency, data volume, governance and control, and degree of individualization. Through a clear understanding of the differences and relationships between master and reference data, companies can develop appropriate management approaches and improve data quality and consistency across all systems.
Master data management (MDM) is subject to various legal and regulatory requirements that can vary depending on industry, region, and type of data processed. Key aspects include data protection requirements (European GDPR, international data protection laws), industry-specific regulations (financial services sector with Basel guidelines and KYC/AML, healthcare with HIPAA, pharma with IDMP and GMP, retail with product safety laws), financial reporting standards (Sarbanes-Oxley Act, IFRS), and overarching requirements (data integrity and quality, auditability and traceability, data security). Best practices for compliance in MDM include integration of compliance requirements into MDM design, establishment of strong data governance, regular training, selection of MDM tools with appropriate compliance functions, conducting regular audits, and collaboration with legal and compliance departments.
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